Market fit
Confirm seller regions, shop types and category eligibility.
Compare Official TikTok Shop
Ads Manager
Paid campaign management
Affiliate Center
Creator affiliate dashboard
Business Center
Manage assets, accounts, members
Creative Center
Free trending ads & insights
Creator Marketplace
Official brand–creator marketplace
Live Streamer Workbench
Manage TikTok live selling
Marketing Partners
Official ads/creative/measurement partners
Partner Center
Register / build as a TikTok Shop partner
Seller Center (cross-border)
Global selling seller center
Seller Center (UK)
UK seller login
Seller Center (US)
US seller dashboard (login)
Seller University
Official seller education & tutorials
TikTok Shop Partners
Official directory of approved partners
Evaluation checklist
What to verify before choosing
Workflow fit
Check integrations with the systems your team already uses.
Total cost
Compare trials, limits, contract terms and scaling costs.
Claims and support
Verify partner claims, data access, security and response times.